Luv-It Frozen Custard, located in Las Vegas, offers a wide range of delicious frozen custard treats in various flavors. Their menu includes regular cups with vanilla, chocolate, and two additional flavors that change daily, as well as non-dairy options like Pineapple Dole Whip Soft Serve. Customers rave about the creamy custard, with some favorites being the Western Sundae and Butter Crunch. While the location may have some drawbacks, such as homelessness in the area, the quality of the desserts remains top-notch. Customers appreciate the friendly service and the option to take home quarts of their favorite flavors. Overall, Luv-It Frozen Custard is a must-visit spot for those looking for delectable frozen treats in a unique setting.